This is a website store redesign for
professional surfing equipment.
BRAND STORY
SURF is a store with quality surfing equiptmen.
The store is managed by Gal Fridman, the olimpic champion.
PROBLEMS
SOLUTIONS
01
The old website
needed redesign, to fit
modern needs.
I desided to redesign it
giving it fresh, modern
clean look.
02
Surfers don't know which
board fits their level, age, height
and more.
I have made a search engine that enable users to choose exactly the right bord
for them.
03
A new strategy is needed
which captures user tone
of voice.
Using young, fun and
exited strategy
tone of voice
PERSONA
Yuval Oz
A lover of trekking and walking in Israel and abroad.
Surfed in South America and fell in love with it. Watches extreme sports on TV.
When he was a child he would ride a skateboard with friends. He was head of Scouts in high school.
Gools:
Enjoy and make friends for the hobby.
Be a better surfer.
Online Capabilities:
High level, experience in computer games. Wants to be a better surfer.
Education:
a student studying at the Technion and lives in Haifa.
Business Administration student
Needs:
Looking for a site that sells axessory surf equipment, suits. loves experiences involving adrenaline.
DESIGN
NAVIGATION
The user can see what products the professionals use.
Showing all types of surfing.
Invitation to see products on sale.
PRODUCT PAGE
TYPOGRAPHY AND COLORS
Threw out the process I wanted to show that the website is profesional, inviting and friendly.
Fonts
Assistant Semi Bold
Assistant Light
Avnir Light
Open Sans Condebsed
Color palate
